Media Evaluation Analysis Part 4

Analysis of Poster

Analysis of Magazine Cover

The Orphanage: Solo Trailer Review 3

NAME OF FILM: The Orphanage                                        YEAR RELEASED: 2013

GENRE OF TRAILER: Horror                                                MARK AFTER VIEWING: 6.5/10

WHAT HAPPENED IN THE TRAILER?

A boy and a woman enter into a cave. After entering the cave the little boy begins to see things and draw strange pictures. We then see children playing in the orphanage as strange things begin happening. The woman then sees a boy with a masked face and is being terrorised by him. The little boy then goes missing and the woman searches for him throughout the orphanage. She learns about the background of the orphanage, finding clues and at the end of the trailer we see the masked boy again standing behind the woman.

WHICH CLEVER OR INTERESTING ASPECTS DO YOU THINK YOU COULD INCLUDE IN YOUR OWN TRAILER? WHAT GENERIC FEATURES ARE FULFILLED WELL?

I like how in the beginning of the trailer we can see a very large and old looking building. This shows the setting for the film and that this is a very isolated place, an ideal and generic setting for a horror film. There is pathetic fallacy as we see a storm-like sky instantly presenting the genre and gloom of the film. Pathetic fallacy is a useful technique which i will use in my own trailer. One of my favorite things in the trailer is the costume of the little boy. The sack covering his face is disturbing and mysterious, i also like the fact that the main villain is played by a child. This is unnatural as children are often seen as innocent therefor making it more uncomfortable to watch. I would like to use high angle shots such as over the woman as she is sitting down which reflects her vulnerability. There is use of hand held camera when looking back at old footage from the orphanage this helps to make the events seem more realistic. 

WHICH ASPECTS OF THE TRAILER DID YOU THINK WERE UNSUCCESSFUL, AND WOULD PUT OF IT'S TARGET AUDIENCE? HOW IS IT DISAPPOINTING?

I really disliked the voice over used throughout the trailer. It comes across as very cheesy and diverts away from the horror genre almost giving it a humorous side. Even though this may have been done because the film is originally in a different language it is not successful in promoting the film in the desired way. I would avoid adding any voice overs in my own trailer as i see it as being quite old fashioned and outdated especially for a modern horror. I also felt that within this trailer the narrative is quite hard to understand until you see the film. It is hard to know the relation of the woman and boy and why an Orphanage is the setting for this horror.

The Conjuring: Solo Trailer Review 2

NAME OF FILM: The Conjuring                                                       YEAR RELEASED: 2013

GENRE OF TRAILER: Horror                                                MARK AFTER VIEWING: 7.5/10

 

WHAT HAPPENED IN THE TRAILER?

We are presented with a couple who are ghost hunters who investigate paranormal events. They are apprached for help by a woman who's family is experiencing weird things in their farmhouse. There is a short quick montage of some of the events, then we are shown the couple exploring the house. There is then collison cutting from quiet to loud with a jump scare and the quick montage happens again of unnatural occurances in the house with a final jumpscare at the end while the woman in looking into the mirror and a face appears behind it.

WHICH CLEVER OR INTERESTING ASPECTS DO YOU THINK YOU COULD INCLUDE IN YOUR OWN TRAILER? WHAT GENERIC FEATURES ARE FULFILLED WELL?

I enjoyed the generic establishing scene which then built into a climax of disturbing the equilibirim which is typical for a horror genre narrative. The use of the torch in the beginning scene accompanied by the low key lighting adds an aspect of the unknown and is an effective technique i would try to use. With the black and white flash back images this historical context adds to the narrative and gives the trailer more depth. This is an interesting idea that i would also look into for my own trailer. When we are shown shots outside of the farmhouse, pathetic fallacy has been used in order to represent the genre. The mist connotes a hounting and mysterious vibe. There is a low angle shot looking up towards the farmhouse. This suggests that whatever is within the house is very powerful and something to be aware of. Angles such as this conote powerful meanings and so i would use these within my own trailer. Restricted Narration can be seen as we seen a womans feet hovering behind a man suggesting to us that she has been hung. This is a clever technique as it makes the audience imagine about what is off screen, i would definantly like to replicate this in my trailer.

WHICH ASPECTS OF THE TRAILER DID YOU THINK WERE UNSUCCESSFUL, AND WOULD PUT OF IT'S TARGET AUDIENCE? HOW IS IT DISAPPOINTING?

I feel that this trailer gave away too much of the storyline. This is a problem as it makes an audience feel like they already know what happens in the film and they will not anticipate to see anymore if they decide to go and watch it. This may have happened because the trailer is rather long in length and spend much of its time establishing the story. I would like to avoid this in my own trailer as i would not want the audience to become bored.

Media Evaluation Analysis Part 3

Class Poster Idea 2nd Attempt

Magazine: Original Photos

Media Evaluation Analysis Part 2

Final 2nd Year Trailer (with notes)

Lullaby Annotations

Below are the annotations you can see in the video for Lullaby.

We used these to analyse and evaluate our final product.

17 secs

The low angle of the camera gives my character power over Caitie

32 secs

The close up of Caitie clearly expresses her deep emotion at this troubling moment.

39 secs

Low key lighting creates are eerie and unsettling atmosphere.

41 secs

The high angle connotes Caitie is weak and vulnerable

44 secs

Restricted narration is used here to force the viewer to imagine more violence than what they see on screen. It’s reminiscent of The Texas Chainsaw Massacre with the scene of Kurt’s body being cut up off screen.

56 secs

Handheld camera adds to the sense of realism

1.02 min

Flickering lights and low key lighting unsettle the viewer more and contrast with the bright “high key” lighting before this scene.

1.05 min

Caitie’s make-up adds to the eerie feel.

1.08 min

Editing skills are important here, and also shows evidence of shot-reverse-shot.

1.12 min

The shot shows Caitie’s desire for revenge but also links to her desire to regain her child, who was stolen by Joe earlier in the narrative.

1.15 min

The low key lighting here is especially indicative of death.

Evaluation Screening

Original Photos: Poster

Final Poster

Final Magazine Cover

Second Year Trailer: Rough Cut

Media Evaluation Analysis Part 1

The Purge: Solo Trailer Review 1

NAME OF FILM: The Purge                     YEAR RELEASED: 2013

GENRE OF TRAILER: Horror/Thriller          MARK AFTER VIEWING: 8/10


WHAT HAPPENED IN THE TRAILER?

The setting of a happy family in an American town. Then there are scenes of violence, also known as the 'purge'. The family locks down the house but the young son allows a stranger in. The family are then threatened by masked people surrounding the house. There is then a montage of violent scenes before a jump scare at the end.

WHICH CLEVER OR INTERESTING ASPECTS DO YOU THINK YOU COULD INCLUDE IN YOUR OWN TRAILER? WHAT GENERIC FEATURES ARE FULFILLED WELL?

The use of the enclosed location in a large house which has been locked down is very effective in a way that makes us feel isolated and trapped. This is a clever use of setting and would be ideal for my trailer. This trailer plays predominantly into a common theme of fear of death and violence, a very heavily influenced fear of the current day. This also could tap into modern context, relating to terrorism such a 9/11, as there are no laws involved this makes the audience feel unsafe and vulnerable. Keeping the context and themes current to issues is significant in really capturing the audience and making an impact on them. I may also like to include similar context within my own trailer as it has proven to work well. Generic features i would also like to apply for myself seen here are the many close ups of people's faces, causing a claustrophobic feeling and really engaging into people's emotions. These features really work well within this trailer. Also Restricted narration, which is shown as the mother is walking along the house silently, when suddenly a masked man appears and we are presented with a chilling scream. Another interesting yet contradictory feature used was a high angle shot above the killer. Normally we would presume to see a low angle shot in order to represent his power over his victims. However this angle may have been used intentionally to connote that even though high angles are used to show vulnerability, this does not matter as we already know this person possesses much power. I would like to include this clever angle in my own trailer as it gives off quite a powerful message.

WHICH ASPECTS OF THE TRAILER DID YOU THINK WERE UNSUCCESSFUL, AND WOULD PUT OF IT'S TARGET AUDIENCE? HOW IS IT DISAPPOINTING?

The disappointing side to this trailer stems from the fact that the begging is quite slow in establishing the story line. Even though it is important for the audience to understand the narrative, you do not want them to become bored easily. As the film does contain quite a few violent themes, the beginning may not present this entirely even though the ending does and potentially put off the target audience. 

Shooting Schedule

Choice of Trailer Type

For our trailer we decided it would be beneficial to incorprate both styles, Scene and Highlights. We introduced our trailer through a scene of the film. This helps to establish the setting of the story making it understandable for the audeince to follow. An example of this being done in another trailer is 'Cloverfield'. The scene trailer is used well here as you are able to follow the events occuring. We decided not to continue with the scene style throughout the whole of the trailer as this may come across as boring and drag.
 

 

Once we had introduced the storyline we decided to then switch into showing the main highlights of the trailer. Quick snappy shots really grabs the viewers attention. This allowed us to build pace creating excitement. At the very end we added in a jump scare. Not only does this gain a reaction from the audience it makes our trailer more memorable and people will be eager to watch the actual film. An example of a highlights trailer can be seen in 'Paranormal Activity'. The style is used well here in order to build tension and anticipation.
 

Shot Lists

Horror Trailers: Focus Group Feedback

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 5/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

•  A range of shots
•  Ending was good

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• No swinging in the hanging scene (A little unrealistic)

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 5/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

•  Hanging Scene

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• Text is too quick
• Hanging scene, the foot is not on the ladder when It is kicked

NAME OF TRAILER: LULLABY                                        YOUR SCORE: 8/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

•  I liked the setting and the narrative
•  Good camera angles

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• When the ladder in the hanging scene is kicked away your other foot hardly moves as if you were not standing on it
•      Used "Hush Little Baby" twice near the end

      NAME OF TRAILER: LULLABY                                            YOUR SCORE: 7/10          

       WHAT DID YOU LIKE ABOUT THE TRAILER?

•     Has a flowing narrative
•     A nice speed to it
•     A variety of angles 

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• Different types of cuts
• Fade into inter-titles is needed

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 7/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• Good shots from different angles

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• Flow during the middle

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 7/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• Liked scene of hanging
• Liked the ending
• Like the music “I’m Back”

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• First half needs more
• Story-line needs to be more clear
• Bit slow

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 6/10

 WHAT DID YOU LIKE ABOUT THE TRAILER?

• The hanging scene
• The use of music at the end
• The mirror scene

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• I thought there was too much being shown of the past and the woman’s life before
• The shots could be quicker

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 7/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• Jump scene at the end was good
• Fast paced bit in the middle worked really well
• Hanging bit was really good
• “I’m Back” sounded really effective

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• More close ups
• Beginning was a little confusing

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 6/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• Ending shots
• Montage after suicide
• Creepy music

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• Narrative is confused

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 6/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• End music
• Light flicker works well
• Good jump scare
• I like the mirror part

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• Slightly clearer narrative

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 7/10

 WHAT DID YOU LIKE ABOUT THE TRAILER?

• Good music at end of hanging scene
• Liked mirror bit
• Flashing lights

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• A bit confusing narrative

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 7/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• The music
• The photograph shots
• The close ups of faces

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• Shots are slightly short and quick at the beginning

NAME OF TRAILER: LULLABY                                             YOUR SCORE: 7/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• Really well shot (Close up at the end)
• Loved the creepy lullaby
• Lots of quick shots work well especially Alex’s hair

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• A shame about the music
• Some of it could have been shot a bit smoother
• Story-line needs a tiny bit of work

NAME OF TRAILER: LULLABY                                         YOUR SCORE: 7-8/10

WHAT DID YOU LIKE ABOUT THE TRAILER?

• The flickering lights are really good
• Good story-line
• End music works well

WHAT DO YOU THINK COULD BE IMPROVED IN THE TRAILER?

• Hanging scene could have had a bit more pace and emotional reaction

Evil Dead: Class Trailer Review 3

NAME OF FILM: Evil Dead           YEAR RELEASED: 2013

GENRE OF TRAILER: Gory Horror      MARK AFTER VIEWING: 8/10

 
WHAT HAPPENED IN THE TRAILER?

A group of young adults are spending time in a cabin in the woods. They stumble upon a book of dead which summons demons which torment them and leaves them fighting for survival.

WHICH CLEVER OR INTERESTING ASPECTS DO YOU THINK YOU COULD INCLUDE IN YOUR OWN TRAILER? WHAT GENERIC FEATURES ARE FULFILLED WELL?

I really enjoyed the use of dramatic music as the text appeared across the screen this is quite a powerful affect and grabs the audience’s attention. This is a useful technique as often audiences see text as boring and uninteresting. By adding the music this adds a more exciting aspect and the audience are drawn in to read it. As within all well-made horror trailers the pace increases throughout, creating your heartbeat to fasten and putting you on the edge of your seat. Much of the dialogue is also used in a clever way in order to create tension throughout the trailer.

WHICH ASPECTS OF THE TRAILER DID YOU THINK WERE UNSUCCESSFUL AND WOULD PUT OFF ITS TARGET AUDIENCE? HOW IS IT DISAPPOINTING?

For me in particular i found the trailer far too graphic and included a large amount of body horror. Even though this does give some kind of warning to the audience beforehand as to what the film will be like it may have also given away too much. This would have a negative effect on the response from the audience as if they have seen all the 'best bits' then they could become bored. The overuse of graphic material could also come across as being over the top and perhaps cheesy, much like they are trying too hard to appeal to their target audience.

WHAT WAS THE TRAILERS AVERAGE SCORE IN CLASS?

The trailers overall average score in class was 8.5/10. I feel this trailer received this score as it was very well made and grabbed your attention well. The reason perhaps that it did not gain top marks would have been because it did not cater to all of people’s tastes within class. 

Cloverfield: Class Trailer Review 2

NAME OF FILM: Cloverfield            YEAR RELEASED: 2008

GENRE OF TRAILER: Sci Fi/Action/Thriller/Horror   MARK AFTER VIEWING: 7/10


WHAT HAPPENED IN THE TRAILER?

There is a slow and upbeat beginning at the start which is at a party. It is all handheld camera and shows various people within the party talking to the camera. Suddenly all power in lost and panic sets in. They all go to the rough to see what has occurred and witness a large explosion across the city. There is some distortion on the handheld camera as people begin to flee. As they enter onto the street people are screaming and running away and the head of the Statute of Liberty comes flying towards them. The end of the trailer shows a man speaking in to the camera saying 'this is going to be the best night ever'.

WHICH CLEVER OR INTERESTING ASPECTS DO YOU THINK YOU COULD INCLUDE IN YOUR OWN TRAILER? WHAT GENERIC FEATURES ARE FULFILLED WELL?

A really clever aspect which i may include in my own trailer could the be the when the sound cuts out during the explosion and as people are running away. The use of handheld camera is very effective as it allows the viewer to feel as if they are experiencing the same event which are on screen and seem very realistic. I also enjoyed the use of dramatic irony at the end of the trailer as what the man says is completely contradicted but does have a lasting impact. This is a good technique i could also include. The last thing that made me really enjoy this trailer is that it builds up from slow to quick montage in an effective way in that it is quick paced and you do not get bored. 

WHICH ASPECTS OF THE TRAILER DID YOU THINK WERE UNSUCCESSFUL AND WOULD PUT OFF ITS TARGET AUDIENCE? HOW IS IT DISAPPOINTING?

I do feel that within this trailer that the constant use of handheld camera does sometimes come across as too jerky and can somewhat make you feel quite dizzy and sick. Using this technique is small doses works well however in this i feel is overused. Another negative about the trailer is that although it states the film is partially in the horror genre, it does lack a lot of horror content and may divert away from this.

WHAT WAS THE TRAILERS AVERAGE SCORE IN CLASS? 

The trailers average score in class was 7.5/10. I feel that it got this mark as the trailer offers the majority of the techniques you would expect and enjoy from a trailer but may miss out a few horror aspects.

Dawn of the Dead: Class Trailer Review 1

NAME OF FILM: Dawn of the Dead        YEAR RELEASED: 2004

GENRE OF TRAILER: Action/Horror        MARK AFTER VIEWING: 6/10


WHAT HAPPENED IN THE TRAILER?

Slow montage at the start and a happy beginning, this then speeds up to a quicker montage. A woman returns home from work when she is attacked by a zombie girl who kills her boyfriend. She escapes outside to find chaos has hit the area. A group of survivors take refuge in a nearby shopping mall and shows them being tormented by the infected zombies and figuring out how to escape the building. Builds up to a quick montage of action packed scenes before showing the film title at the end of the trailer.

http://youtu.be/8LUzJAsa-gg

WHICH CLEVER OR INTERESTING ASPECTS DO YOU THINK YOU COULD INCLUDE IN YOUR OWN TRAILER? WHAT GENERIC FEATURES ARE FULFILLED WELL?

The location is set out well at the beginning and this is supported through the text on screen. I really liked the interesting effect of the jittery movement of the film and how the film seems to be melting away, it is possible i would like to include this kind of technique within my own trailer.

WHICH ASPECTS OF THE TRAILER DID YOU THINK WERE UNSUCCESSFUL AND WOULD PUT OFF ITS TARGET AUDIENCE? HOW IS IT DISAPPOINTING?

 I feel that this trailer gives away too much of the story line, this will be disappointing for the audience as when then go to see the film they will already know what the majority of the film is about. It could also be a suggestion that the trailer is too slow for the type of film this is. It is an action packed film but the trailer may not justify this completely. It is also interesting to notice that there is no gore presented throughout the whole trailer where as in the film there is. This could put off potential viewers if they want to see gore but as it is not in the trailer then they may be less likely to want to go and see the film. Overall i do not feel that the trailer sells the film enough.

WHAT WAS THE TRAILERS AVERAGE SCORE IN CLASS?

The trailers overall average score in class was 6.5/10. I feel this was awarded because the trailer was good however improvements could be made in order to make it even better.

Practice Horror Trailer: 'Grave Encounters'

Font Moodboard

Class Poster Idea 1st Attempt

Prop List

Health and Safety

Horror Mood Board (1)

6 Panel Practice Storyboards

"Fangoria" Magazine Cover Analysis 3

Fangoria is a US Horror fan magazine publishing since 1979. The main signifying image within the front cover of the magazine is what we would typically presume is the killer or villain of the presented film ‘Drag Me to Hell’. You are only able to see the woman's head which dominates most of the page. The image also shows direct mode of address towards the audience which conveys fear and anguish. Iconic factors which indicate that this is in fact the villain are features such as being dirty, old, bad dental hygiene and scabs upon her face. It would be very untypical to be presented with a villain who was attractive in looks. By the woman’s face being unpleasant to look at this gives the audience some repulsion and encourages them to see the character in a negative way. As no other kind of props or location is included within this main image this perhaps suggests to the audience that this person is the most central within this film and so therefor she must be focused on. Once again the most typical colours have been used within this horror magazine  and covers reds, blacks, yellows and whites. The red colours will indicate gore, violence and danger with the darker colours adding elements of mystery and the unknown. Text is often written in either white or yellow to ensure the wording stands out on the page and jumps out at the audience. Fonts can be used to suggest different connotations to the audience. The word scars has been written in a way to suggest it has been scratched onto the page and actually replicates the appearance of a scar. The individual letters within the cover line of the title page have very sharp points towards the ends, perhaps indicating knives or weapons of some sort which adds a sense of danger. The replication used within font can been seen once again at the bottom of the cover page in the text ‘Drag Me to Hell’ where the font has flames coming out from the tops of each letter. Target audience once again will be a male audience. The use of fire effects on font suggests some action, the red and darks suggest violence and excitement, darker colours adding mystery also. All these things are presumed to be of a male interest and therefor will attract this audience more than it would attract a female one.

"Horrorhound" Magazine Cover Analysis 2

This magazine contains all the typical features expected to be found within a horror magazine cover. Once again the main image which dominates the page is that of a villain or killer, which presents an unattractive and malformed face and body. However this time it appears that the killer is a female and goes against the stereotype that the bad guy is traditionally male in horror films. The victims are shown in a smaller image below with weapons with the female looking down over them showing her control. Behind this main image is a faded out crown of zombies showing the audience the type of horror which is being advertised to us. Colours of black, white and red fit in with the traditional horror colours reinforcing violence and darkness. The colour red stands out largely and will draw the attention of the audience to the magazine cover. This particular magazine cover has a title which is quite bold and blocky; this is given the illusion of a 3d effect with a background colour of red to make this appear more on the page. Behind this further is a black splattered effect which shows the gruesome aspect to horror. Next to the main title is a bloodied dog paw print showing the werewolf sub-genre which can also be used within the horror industry. The cover lines consist of catchy words and lines followed by new horror films being released to attract the audiences. Once again I feel this magazine is aimed at a young male audience as this the predominant audience which the horror genre aims their products towards. 

"Fangoria" Magazine Cover Analysis 1

This is a US film magazine which specializes in the horror genre. As you are able to see within this cover the main signifier consists of a dominant image of a villain/killer. We are able to see the killer’s deformed facial features or that they are wearing a mask and they also appear to be looking down, perhaps showing their power. As the face is disfigured in some kind of way these leads to a mystery as we are unable to see who the real person is and they have some kind of disguise. The image is able to suggest to its audience that the type of horror will contain some kind of gore and violence.  Dominant colours used within the cover are darker ones to support the genre and also red’s which connotes violence and danger, the main features of horror films.  The use of the colours orange and yellow stand out from the darker backgrounds and could also suggest energy and excitement. The font of the main title is this yet sharp with pointed edges almost replicating knives. The text ‘H2’ contains an eroded effect showing an acidic and dangerous substance. Other cover lines used on the cover are predominantly names of other well-known horror films again supporting the genre in which this magazine covers. Audiences which will be drawn towards this magazine will most probably be male dominated as the cover contains hints of danger violence and excitement which stereotypically would be appealing to a young male audience. 

Horror Poster Analysis 3: "Eden Lake"

This is an English Horror Film which was released in 2008. The key signifier consists of a young, attractive female victim who is hiding from the three killers behind a tree. This suggests she is in danger and is vulnerable. She is wearing a feminine dress which connotes her sexual appeal. The three killers seen in this image are hidden in the background of this poster in shadows so we are unable to see their identities. Considering this they still have a powerful presence due to their stance within their body language and the sense of mystery about them. The setting which can obviously be seen within the poster is the woods, a secluded and isolated location adding a more tense and eerie atmosphere. Many darker colours have been used within this poster, behind the female, on the setting and on the killers. However lighter colours have been used on the female perhaps to show her innocence and femininity and also behind the killers at the back of the forest to maybe imply that there is some hope for the victim. The main title is almost red stained which draws the audience’s eyes instantly towards it and shows us that this film will involve violence or gore. The title also is placed towards the bottom right of the poster showing us that the image of the victim and killers are important to notice. Obviously the title is the largest size as this is the film title but then the sizing of the quotation at the top is also noticeable, this will try and draw the into the film and what it is about. The font type itself it bold and dominant on the page adding an essence of seriousness and giving the poster overall more initial impact. The tagline within this poster is ‘They wanted to get away from it all instead they found Eden Lake’. This hints to the audience that the setting in which this film is set has negative connotations and that in fact they will not be ‘getting away from it all’. Based on the things discussed above I feel that the aimed target audience is males, this can be seen through the use of an attractive female, dark colours and the overall impact and dominance of the poster.

Horror Sub-Genre Pie-Chart

Stereotypical Fans