Choice of Trailer Type

For our trailer we decided it would be beneficial to incorprate both styles, Scene and Highlights. We introduced our trailer through a scene of the film. This helps to establish the setting of the story making it understandable for the audeince to follow. An example of this being done in another trailer is 'Cloverfield'. The scene trailer is used well here as you are able to follow the events occuring. We decided not to continue with the scene style throughout the whole of the trailer as this may come across as boring and drag.
 

 

Once we had introduced the storyline we decided to then switch into showing the main highlights of the trailer. Quick snappy shots really grabs the viewers attention. This allowed us to build pace creating excitement. At the very end we added in a jump scare. Not only does this gain a reaction from the audience it makes our trailer more memorable and people will be eager to watch the actual film. An example of a highlights trailer can be seen in 'Paranormal Activity'. The style is used well here in order to build tension and anticipation.