"Fangoria" Magazine Cover Analysis 3

Fangoria is a US Horror fan magazine publishing since 1979. The main signifying image within the front cover of the magazine is what we would typically presume is the killer or villain of the presented film ‘Drag Me to Hell’. You are only able to see the woman's head which dominates most of the page. The image also shows direct mode of address towards the audience which conveys fear and anguish. Iconic factors which indicate that this is in fact the villain are features such as being dirty, old, bad dental hygiene and scabs upon her face. It would be very untypical to be presented with a villain who was attractive in looks. By the woman’s face being unpleasant to look at this gives the audience some repulsion and encourages them to see the character in a negative way. As no other kind of props or location is included within this main image this perhaps suggests to the audience that this person is the most central within this film and so therefor she must be focused on. Once again the most typical colours have been used within this horror magazine  and covers reds, blacks, yellows and whites. The red colours will indicate gore, violence and danger with the darker colours adding elements of mystery and the unknown. Text is often written in either white or yellow to ensure the wording stands out on the page and jumps out at the audience. Fonts can be used to suggest different connotations to the audience. The word scars has been written in a way to suggest it has been scratched onto the page and actually replicates the appearance of a scar. The individual letters within the cover line of the title page have very sharp points towards the ends, perhaps indicating knives or weapons of some sort which adds a sense of danger. The replication used within font can been seen once again at the bottom of the cover page in the text ‘Drag Me to Hell’ where the font has flames coming out from the tops of each letter. Target audience once again will be a male audience. The use of fire effects on font suggests some action, the red and darks suggest violence and excitement, darker colours adding mystery also. All these things are presumed to be of a male interest and therefor will attract this audience more than it would attract a female one.