Horror Poster Analysis 2: "Drag Me To Hell"

Drag me to Hell is an American horror which was released in 2009. The main image within this poster is a stereotypical young, attractive female. Her long blonde hair and leather jacket add a more sexual feel to this image.  She is being grasped by the hands of what looks like a monster and flames surrounding her makes the audience question why this has happened to an innocent looking person. Presuming that the hands are the killer we only are able to see a small part of their appearance which seem quite threatening so the audience will question what the rest of this monster looks like. The positions of its hands are pulling the female downwards and this reinforces the title of the film. Behind the main significant image we are able to see that the setting is within a either a town or a city, this may challenge the typical stereotype that horrors are usually set in a more isolated setting.  The use of fire and monstrous looking hands indicates to the audience that this type of horror will contain something to do with demons unlike other horrors which may focus on the supernatural or more violent areas. Again within this poster the dominant colours used are blacks to suggest evil and mystery. Red, oranges and yellows also show the fire which supports the fact that this film is about hell. The title is thin but large enough to draw the audience’s attention, but again the main image incorporates the title of the film. White colour is used to help it stand out from the dark colours used in the background of the poster and a cracked effect is also used. The tagline almost sets the beginning of the story for us. It tells us who the main character is going to be and also where her place in life is. The most important part of the tagline to focus on is ‘But in three days, she’s going to hell.’ This will make the audience curious and therefor will want to watch the film to find out why this is the case. Finally a male audience will have the most interest within this film as the poster contains an attractive female, fire which suggests action and again darker colours which adds mystery.